BDCU provides the most cost effective solution for converting leads and maximizing the customers lifetime value to the dealership
CSI and CLV
The automotive customer’s journey may typically begin online, but it is the initial human interaction that most often sets the tone for a customer’s satisfaction with the services provided by the dealership.
Therefore, as rudimentary as it sounds, a dealer’s CSI is heavily weighted by clear, helpful telephone communication and considerate customer service that builds trust from the initial customer contact, and nurtures it thoughtfully throughout the sales, service, and demand generation funnels.
Unfortunately, rudimentary does not always mean easy to execute. The reliable provision of knowledgeable, considerate, and effective phone sales and support is as much an art as it is a science, and, as such, it is very difficult to consistently deliver over time, especially in volume.
Fortunately for our dealer customers, the BDC United team has mastered the art of executing the effective conversion of leads, while establishing a solid foundation for a trusting, lasting, profitable relationship between dealer and customer.
In a pre pandemic study, Blackbook estimated that the average lifetime value of the customer (CLV) to the dealership to be over $50,000.00 when factoring in referrals. At $50k+ CLV obviously represents the most significant value to any dealership. Moreover, the value continues to increase and clearly warrants ample investment in the resources required to maximize it.
Investing in BDCU as a trusted solution provider for your dealership will lower your total operational costs while ensuring the highest possible CSI scores for your dealership, improving response times, and increasing the percentage of leads that convert to appointments and realize the greatest potential CLV.
“Black Book, released white paper “The Value of Loyalty: Customer Lifetime Value in the Automotive Industry.” The lifetime value of a customer to a dealership is estimated to be over $50,000 after factoring in the potential revenue from referral business.”
