Online Ordering for the New-Vehicle Sales Channel, launched by JD Power
This year’s 2023 JD Power Summit in January emphasized that
“ Great CX includes personalized offerings, shopping flexibility, speed and convenience, improved customer support, transparency and a secure environment. Enabling this type of experience leads to increased brand loyalty that drives differentiation, increased revenue and profitability.”*
In keeping with this sentiment, JD Power recently announced the launch of online ordering for the New-Vehicle sales channel to empower dealers and marketplaces to offer a transparent, personalized and secure sales process that is 100% online. “This is a breakthrough product for an industry that is still grappling with inventory shortages caused by persistent supply chain issues,” said Phillip Battista, president of dealership technologies and head of modern retailing at J.D. Power.
“These issues are causing shoppers to bounce from dealer websites without transacting. Online Ordering showcases the ability of J.D. Power to combine unique company assets such as vehicle build data from Chromedata and transaction capabilities from Darwin into the industry’s only online transactional ordering system. It’s the end-to-end payment, documents and protection system that elevates today’s online vehicle-buying experience.”**
At BDC United we couldn’t agree more! We would just like to add that we believe integrated BDC services, provided by BDC United, offer an ideal complement to JDP’s innovative new software solution.
The undeniable, irreversible tipping of the scales towards online transactions becoming the rule rather than the exception also represents the irreversible tipping of the scales towards outsourced specialized BDC becoming the rule rather than the exception. Rapidly evolving customer engaging technology integrated with well coordinated phone and chat based sales and support empowers dealers to streamline the customer experience while improving support and ensuring customer trust, satisfaction, and loyalty.
*https://www.jdpowerautosummit.com/website/42575/
**www.jdpower.com/business/about-us/press-release-info