The BDC United Nudge
Sometimes all it takes to get a customer to continue their journey down the sales funnel is a little friendly nudge.
Richard Thaler and Cass Sunstein‘s book Nudge: Improving Decisions About Health, Wealth, and Happiness brought nudge theory to prominence in the world of marketing and influencing consumer behavior, in 2008.
“The authors refer to the influencing of behavior without coercion as libertarian paternalism and the influencers as choice architects. Thaler and Sunstein defined their concept as the following:
“A nudge, as we will use the term, is any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a mere nudge, the intervention must be easy and cheap to avoid. Nudges are not mandates.”
Sounds simple enough, and it has proven to be a foundational element of the rise of the influencer and the power of social media, but successfully persuading consumers to act without coercion requires finesse and a focus on establishing trust that does not come easily in the brevity of a phone call.
Leveraging the experience of optimizing countless thousands of sales and service leads for top dealerships around the country, BDC United has learned to approach the conversion of leads to appointments from the perspective of a choice architect, by overcoming objections with the welcoming nudge of an invitation.
BDC United’s proprietary methodology of presenting the customer with the risk and cost free choice of accepting a friendly invitation for a personalized experience at the dealership, provides the gentle nudge that triggers a sense of accommodation and eagerness to proceed without trepidation.
There’s certainly no pressure to proceed, but your dealership is cordially invited to join the growing community of BDC United dealerships across the country, and to share in the benefits of having BDC United serve as the choice architect for your BDC. Simply scan the QR code below for a personalized presentation regarding how your dealership can benefit from the BDC United Nudge.