Bigger is Great, but Better is Better
The Big getting bigger is an undeniable industry trend, as the top dealership groups in the country continue to dominate with massive inventory, expansive reach, and economies of scale, but it is their ever advancing operational sophistication and adept utilization of technical efficiencies that provides larger dealership groups with the greatest competitive advantage in today’s digital arena..
“The future landscape of automotive retailing can be summed up as “get big or get out,” , “Bricks and clicks is not a strategy that works only for large dealers,” “The good news is this strategy – bricks and clicks – is not proprietary. It’s not patented. It can be adopted by any retailer in this room or outside this room. The key is to grow.” (Alan Haig, president of Haig Partners, LLC at The Future Landscape of Automotive Retailing Panel at the New York Automotive Forum April 4th)
Haig’s point is that sophistication is more of a mindset than it is a matter of size. Your dealership or group does not have to be huge to efficiently and effectively leverage cutting edge solutions. In fact, the more sophisticated your operations are, the more nimble, responsive, and effective you can be with fewer resources.
Outsourcing BDC to Industry leading BDC United for example is an incredibly efficient, cost effective, non disruptive way to take advantage of the latest advances in BDC, regardless of the size of your dealership.
Making the most of your dealership’s investment in digital customer acquisition requires immediate response times and disciplined, intelligent messaging to overcome shoppers’ objections and win their approval for a sales appointment.
Regardless of size, – from client’s with a single roof top to to the nation’s largest dealership group- , BDC united’s proven processes and unbeatable response times encourage shoppers to take the next step in their journey towards making a purchase with your dealership, before they are poached by your competition,
BDC United dramatically improves average response times and the conversion rate of leads to appointments for its dealer clients, empowering them to capture digital shoppers and convert them to customers before the competition can – Scan the code below for a personalized demonstration of how BDC United can empower your dealership to leverage speed and sophistication to measure up, regardless of your size.