Tok To Me
Tok to me
…Preferably in short video clips that are optimized to ensure my engagement
The tik tok craze, is not just a narcissistic infatuation with video sharing anymore. Tik tok has evolved into one of the most influential and engaging communication platforms in the world – Achieved a user population of 1.6 billion by the end of last year, and expected to reach 1.8 billion by the end of 2023,
With 75%+ of users between the ages of 18-44 the population of users is not quite as juvenile as typically imagined and rather represents an age demographic that is ripe for car buying.
Sophisticated dealerships are learning to take advantage of the platform to better engage potential customers – meeting the customer on their terms in a forum and style that is optimized to ensure their engagement.
Hyundai of North America, for example, is leveraging the platform’s unique abilities to more appropriately and effectively message the African American community.
The “Choose Yours” campaign is a continuation of the automaker’s “Okay Hyundai” brand platform, which Hyundai developed in partnership with Culture Brands, its African American marketing agency. Each commercial in this ongoing marketing push features someone approvingly saying the titular phrase, “Okay, Hyundai,” as, “in the African American community, placing ‘Okay’ before something is the quintessential way things worth noticing are acknowledged,” Eunique Jones Gibson, CEO and chief creative officer of Culture Brands, said when the campaign launched. “It’s imperative that we reflect a mirror back to our audience that lets them know that we see them,”.*
BDC United is uniquely suited to help your dealership make the most of the Tik Tok platform by converting the leads it generates in to meaningful customer appointments on your showroom floor at an unprecedented rate.
BDC United’s proprietary methodology leverages Tik Tok’s proven ability to make users feel seen, in order to more effectively build trust and personalize the customer’s journey in a fashion which maximizes the conversion of leads to appointments and ensures that the customer’s enthusiastic engagement carries over through that appointment.
Visit our website for a personalized demonstration of how BDC United can help your dealership harness the power of Tik Tok’s ability to make users feel seen and heard.
*https://www.autonews.com/marketing/hyundai-uses-tiktok-trend-connect-black-consumers
https://www.businessofapps.com/data/tik-tok-statistics/