Breaking News: (CRM + DMS = CDP) is Rapidly Becoming a BFD
Breaking News: (CRM + DMS = CDP) is Rapidly Becoming a BFD
Have you heard the buzz – The industry analysis is producing data point after data point which indicate decline in user loyalty and satisfaction juxtaposed to an increase in customer acquisition costs and a narrowing window of opportunity to capture customer lifetime value. Fortunately BDC United has a solution for you.
Those dealers that are sophisticated enough to embrace this evolution of customer expectation understand that the latest technical advances provide access to low cost high value customer data which can empower them to better profile and more effectively engage with customers, In other words, the smart dealers will be riding the trend rather than bucking it because the evolution is inevitable “CDP software grabs customer data from multiple sources and has the capacity to use that combined information to personalize every customer interaction. It has been around for a while but is new to automotive retail, which started dabbling in it only about two years ago, according to John Campos, industry managing director for the automotive industry at Acxiom, a data company focused on customer intelligence.” BDC United has the technology, methodology and experience to empower your dealership with the ability to profile, engage, and convert leads in to appointments at a rate that we are confident you’ll consider a BFD.
https://www.autonews.com/retail-technology/cdp-poised-make-major-auto-industry-tech-gains