The Secret to the Art of Lead Optimization Might Surprise You

In the effort to capitalize on, rather than be run over by, the evolving consumer trends that are reshaping the sales process in the auto industry, simple customer profiling and personalized engagement continues to prove itself as the foundation for successful customer relationship management. If you Google “Lead Optimization” you will find mostly medical definitions that describe a process for optimizing candidates for drug trials.

While the definition does not pertain to the optimization of sales leads, the underlying practice is somewhat similar in that the general idea is to study the characteristics of a candidate in order to devise an approach to engagement that will optimize the intended outcome. For BDC United’s practice of Lead Optimization, the intended outcome is a sales appointment, and in order to optimize leads for conversion to sales appointments, the secret is – “Know Your Customer.”

The proven effectiveness of BDC United’s lead optimization process has helped fuel the success of top dealerships across the country by utilizing a proprietary methodology of lead optimization to know the customer and perfect and engage each lead accordingly to ensure maximum conversion. Scan the code below to learn more about BDC United’s Lead Optimization Process and how it can empower your dealership to make the most of every lead.