Marketing and sales on pre-owned EV’s has always been a challenge for dealers, but help is on the way.
The quandary of battery life determination for used EV’s and the communication of that information to the customer in a transparent assessment of the vehicle’s value has been a challenge for dealers to truthfully overcome in the sales process.
Among those buyers visiting multiple websites, 65% visited a third-party site first, and 58% went to a third-party site last. Dealer sites also play an important role, especially at the end of the shopping process, where 32% of car buyers finish their online research. As a result, dealers need to have a strong presence in the online inventory marketplace.
To help address this challenge, Experian has formed an Alliance with Recurrent to provide a comprehensive battery report the will enhance Experian’s Autocheck Reports
“Our new alliance with Recurrent ensures data attributes unique to EVs are easily accessible for all parties whether looking to buy or sell a used EV—which is essential knowledge in today’s evolving market,” said John Gray, Experian’s president of automotive for North America.
“As EVs continue to grow in popularity, offering the Recurrent Battery Report with AutoCheck reports will bring a level of assurance dealers have been previously unable to attain when buying or selling used EVs, increasing transparency and easing range anxiety for consumers,” Gray shared
“Car dealerships are getting lots of new questions from their customers about range and battery health,” Recurrent CEO and co-founder Scott Case explained. “How does actual EV range vary from EPA? How does range fluctuate in freezing conditions? And how does that change over time? The Recurrent Battery Report provides these answers as an excellent complement to the existing AutoCheck VHR, providing a complete solution suite for used EV acquisition and sales.”
