Process Or Price? 

The answer for one rapidly growing buying segment may shock you!
Knowing your customer is a cornerstone of successful sales, and,  according to
data provided in True Car’s recent survey, that means knowing that  25%  of in-market shoppers surveyed described themselves as what True Car defines as “Process Shoppers” whose motivations do not match with typical consumer
behavior in a surprising way.

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“They are…younger, earn higher than average incomes, and have buying
motivations that differ greatly from the traditional shopper we’ve become
accustomed to over the last several decades.  They are not…searching for the
“best deal,” nor are they looking for an exact vehicle, nor are they chasing for a
lightning fast transaction. Instead, they are hungry for an excellent sales
process…”

“These shoppers may not know exactly what they want to buy, but they know
they want to buy it…and if you can get in front of these shoppers, they can be the key to incremental deals.”
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That’s right – ‘25% of shoppers are not searching for the Best Deal!?!
“Having an easy shopping experience” ranked ahead of “paying the lowest price” for this rapidly growing group of very active consumers.
For those dealerships strategic enough to take advantage, this trend is a golden opportunity to address the Industry-wide challenges of declining customer shoppers are willing to pay more for a better experience, –  then by all means, give them a better experience, – Scan the bar code below and discover more about how BDC United is helping the industry’s most strategic dealerships take advantage of the latest consumer trends and set more appointments with more “Process Shoppers”.
https://dealerportal.truecar.com/dealer-true-insights/3-tips-to-keep-your-summer-
sales-hot