The Gift of Gab
The Gift of Gab – More about listening than blather.
It may sound contradictory, but the so-called “gift of gab” is really only worthy of the hype if it is accompanied by an honest effort to listen to the party being gabbed to. Verbosity and persuasion are two different things, and the “gift” of gab alludes to the ability to persuade.
Effective listening often requires effective questions that prompt the other party to share important information about themselves and their perspective on the subject that is being discussed.
This dynamic is especially crucial in a conversation where one party is trying to sell something to another, because preferences and objections must be sought out in order to be addressed and overcome.
The true effectiveness of online tools is their ability to entice and reward the user to divulge information about themselves and their preferences regarding what they are shopping for. The digital experience in essence profiles the shopper and in exchange for the information that the customer divulges, provides them with targeted selections of what they are shopping for. This process is quite literally a virtual replication of what the gift of gab can accomplish through conversation, but it does not typically replace the need for it. Most shoppers agree that there should be a personal touch and a human element in the transaction that will help build their trust and confidence in the seller and the process. The gift of gab helps convert a well informed and profiled shopper into a trusting and satisfied customer.
BDC United has mastered the art of persuasion and the ability to train others with an innate gift of gab to hone that skill and ensure its effectiveness in reaching the objective of maximizing the value of every lead.
Learn more about BDC United’s ability to put the gift of gab to work for your dealership.