Consumers are feeling both spendy and fleeced at the same time lately. With unemployment down and inflation up, they are shopping for bargains to placate their dissatisfaction with the weak spending power of the dollars they work so hard to earn.

 Just in the nick of time, here comes Presidents’ Day weekend and the official kick off of buying season for the auto industry. The general consumer perception that it is one of the best times of year to buy a vehicle is a huge aid to any salesperson’s plight to overcome objections, and the buffet of promotions and marketing spend being served up by the OEM’s contribute to the feeding frenzy..   

“Despite pressures on the economy and consumers’ wallets, new-vehicle demand remains elevated,” NADA Chief Economist Patrick Manzi said in a statement. “With the worst of the chip shortage behind us and new vehicle production set to increase, new vehicle sales are expected to improve in 2023 after declining last year.”

The springboard that President’s weekend typically brings is a welcome lift for dealers at this critical time of the year, and the well marketed bargains will help consumers get more value for their dead presidents on the largest selection of inventory available in recent memory. 

BDC United is uniquely suited to maximize the value of this President’s day for its dealer clients by leveraging shoppers’ enthusiasm to nurture them down the funnel as a well prepared appointments for purchase.  Contact BDC United for a demo to learn how they can do the same for your dealership.

https://www.autonews.com/sales/dec-us-auto-sales-market-slides-8-2022-saar-tops-forecasts-gm-reclaims-sales-crown