When Less is More, Fewer can be Better
“It’s not about how many leads you get each day, but whether those leads are considered “good” — and how quickly your sales team can tell the difference.”
A simple truth and the opinion expressed in Auto trader’s White paper entitled.
WHY LEAD QUALITY AND CONNECTED DEAL-MAKING SOLUTIONS MATTER IN 2023.
The piece serves as a product promotion, but a telling one which calculates the cost that dealers incur when they have to triage sub par leads. Auto Trader hypothesizes that for every two salespeople working 200 “bad leads” monthly at 10 minutes per call dealers suffer 192 hours of lost productivity over the year; just shy of 5 full work weeks.
They also hypothesize that a dealer selling an average of 76 vehicles monthly with an average gross of $1750 and holding costs of $40 per day on inventory of 226 units, would incur costs of $29,950 per month. Worse still is the impact that it has on your sales team and their desire to stay in the job.
“Chasing dead end leads day in and day out can be demoralizing to your team and contribute to employee turnover. And…. , with the average dealership staff turnover rate at 34%1 , more turnover is a surefire way to eat into your profits”
Losing tens of thousands in profits a month and suffering 34+% turn over sounds unmanageable, and for many dealerships it is.
Fortunately, for those dealerships sage enough to be working with BDC United, even sub par leads are maximized to be more viable. Moreover, BDC United Dealers don’t ever have to worry about turn over, or any of the other employer related headaches, for their BDC. BDC United takes on that burden for dealers and delivers appointments at an unbeatable rate